Taste 11: closing figures
A Taste-tastic Florence! The eleventh edition of the fair has come to its highly successful conclusion. The exponential increase in international buyers (+75%) paved the way for a total of 5,000 buyers. Attendance figures also rose (+11%), with the total number of visitors over the three days exceeding 15,500.
TASTE n.11 has just come to an end at the Stazione Leopolda amidst an air of great excitement, with a huge public of sector professionals and enthusiastic foodies traveling to Florence to discover the latest ideas presented by the over 340 participating companies, a selection of the best Italian producers of quality food and entities involved in research into contemporary food and wine excellence. The opinions were unanimous: TASTE is growing in terms of the numbers and, above all, the quality of the exhibitors showcased, as well as the public of members of the trade which is increasingly international and interested in niche Italian production.
The record increases in international attendance (+75%), drove the total buyer attendance up to 5,000. United Kingdom, United States and Switzerland doubled their figures; France Belgium, Austria and Sweden actually tripled theirs; there was also very good growth for Germany, Japan, Spain and Russia.
Leading the top 10 international markets was United Kingdom, followed by United States (which earned itself second position), France, Germany, Switzerland, Belgium, Japan, Spain, Russia.
There was also a rise in Italian members of the trade (+6%).
In all, total attendance at this edition of TASTE exceeded 15,500 (it was 14,000 a year ago), also thanks to the highly qualified public of food lovers and enthusiasts which numbered around 10,500 over the three days of the event.
Particularly noteworthy was the enormous amount of attention and participation in the events and special projects – to mention just one, the new format “Every small bite contains a world”, which turned the spotlights on local production from South America – organized at the Stazione Leopolda as well as around the city with the packed FuoriDiTaste program that featured around 150 events all dedicated to taste and its contemporary culture.
A last piece of good news: the charity auction of collectable recipe books, “Come eravamo golosi”, presented by Pitti Immagine and Guido Tommasi Editore, managed to raise around 5,000 Euros which will go to the AIRC (Italian Association for Cancer Research).