Calendar of the events of Pitti Uomo 97 - tentative 06 January - 19 June 2020

Monday 06/01
3:00pm-8:00pm

Sileno Cheloni

Sileno Cheloni

Via San Niccolò 95/R, Firenze

On the occasion of the opening of his OL'Factory, Sileno Cheloni, Perfume Master, presents his last creation: Satanel. Cocktail party. By invitation only.

8:00pm

Centro di Firenze per la Moda Italiana

Teatro del Maggio Musicale Fiorentino

Piazzale Vittorio Gui 1, Firenze

Gala dinner. By invitation only.

Tuesday 07/01
10:30am

Opening Pitti Immagine Uomo 97

Palazzo Vecchio, Salone dei Cinquecento

Piazza della Signoria 1, Firenze

Official opening ceremony of Pitti Immagine Uomo 97. By invitation only.

10:30am-11:00am

Lotto Leggenda

Padiglione Cavaniglia, Stand 42

Special guest at the stand Filippo Melloni, Italian TV celebrity. 

12:00pm

LAND FLAG: from Waste to New Materials

Lyceum, Ground Floor

Angela Rui in conversation with Alex Bellini, explorer, populizer, public speaker and mental coach.

12:00pm-1:00pm

Peroni - Firenze

Central Pavilion, Lower Floor, Salone M, Stand 14

Acts of Creation: finest Florentine Craftsmen at work.

12:00pm-6:00pm

Rodd & Gunn

Central Pavilion, Lower Floor, Spazio Carra

Aperitivo Bar.

12:30pm

Aeronautica Militare

Cortile Medici

Guests at the stand: Andrew Howe (sprinter and long jumper, athlete of the team of Italian Air Force), Dariya Derkach (long jumper, athlete of the team of Italian Air Force) and Alex Ranghieri (beach volley player, athlete of the team of Italian Air Force). 

12:30pm-2:30pm

L'Impermeabile

Central Pavilion, Lower Floor, Stand Q14

Wine & Sustainability. Wine tasting curated by Federico Minghi and La Gourmanderie.

2:00pm-4:00pm

Diadora

Padiglione Cavaniglia, Stand 41

The chairman and ceo Enrico Moretti Polegato meets the press.

2:00pm-5:00pm

Daniele Fiesoli

Cortile del Teatrino, Stand 3

Daniele Fiesoli celebrates his 20th anniversary re-editing his historic green project “Upcycled Cashmere”.

3:00pm

L.B.M.1911

Main Pavilion, Lower Floor, Stand V5-9/Z3-5

L.B.M.1911 and Antonio Marras present the new uniforms of Cagliari football team.

3:00pm

LAND FLAG: from Waste to New Materials

Lyceum, Ground Floor

Angela Rui in conversation with Beatrice Leanza, curator, critic and executive director of MAAT (Museum of Art, Architecture and Technology in Lisbon).

3:00pm

Gabriele Pasini

Central Pavilion, Lower Floor, Stand N1/O1

The artist Mauro Roselli at the stand to customize some items of the collection.

3:00pm-4:30pm

Ellesse

Archivi3

Play&Game with rapper Axos. Salty break to follow. 

3:00pm-5:00pm

SSEINSE

Cortile dell'Arsenale, Stand 3

Show cooking by the chef Simone Finetti. Dj set Martini & DJ Trizza.

3:30pm

Regenesi: il bello è sostenibile

Area Monumentale, First Floor, Meeting Room

"You can makethe world a sustainable place". Maria Silvia Pazzi presents a project dedicated to retailers. On the occasion 2 collections will be shown: Re-Flag and Regenerate your jeans.

3:30pm-5:00pm

Best Company

Archivi3

Special guest at the stand Yamaha pilot Federico Caricasulo. Hot chocolate on ice to follow. 

4:00pm

Maritan Verona

Palestra, Stand 5

Aperitif in collaboration with Cantina Coali.

4:00pm-6:00pm

AlphaTauri

Cortile dell'Arsenale, Stand 6

Aperitivo and dj set.

4:00pm-8:00pm

Blauer - Human Landscapes

Dogana

Via Valfonda 25, Firenze

Fgf Industry BLAUER Anniversary. Photographic exhibition by James Mollison, curated by Felice Limosani. Opening. By invitation only.

5:00pm-8:00pm by appointment

Brioni

see invite

Pitti Immagine celebrates 75th Brioni anniversary. Fashion presentation. By invitation only.

6:00pm-10:00pm

Sileno Cheloni e MANINTOWN

Sileno Cheloni

Via San Niccolò 95/R, Firenze

Presentation of OL'Factory by Sileno Cheloni interpreted by MANINTOWN magazine. Cocktail party. By invitation only.

6:30pm-8:30pm

The Campaign for Wool

British Institute of Florence

Lungarno Guicciardini 9, Firenze

Reception, in collaboration with the British Institute of Florence, in celebration of Pitti Immagine Uomo, with a special message from HRH The Prince of Wales. By invitation only.

7:00pm

Shaft Jeans

Cantinetta da Verrazzano

Via de' Tavolini 18r, Firenze

Cocktail and presentation of the collection. 

8:30pm

Brunello Cucinelli

Teatro della Pergola

Via della Pergola 12/23, Firenze

Dinner. By invitation only.

9:00pm

Firenze made in Tuscany Magazine

Secret place in Firenze

Presentation of the new website firenzemadeintuscany.com in collaboration with Myths & BMW serie 8 Coupé. After dinner party & DJ set. By invitation only.

from 9:00pm

Palazzo Finlandese / Fiskars by Maria Korkeila

Palazzo Pucci

Via de' Pucci 2, Firenze

Fashion presentation and party. By invitation only.

OTHER EVENTS

10:30am-7:00pm

Luisaviaroma X adidas

Luisaviaroma

Via Roma 19/21 r, Firenze

Special project and layout with adidas Originals to celebrate Superstar, a project in collaboration with Kat Graham. 

3:00pm

Polimoda: First Day of School at Manifattura Tabacchi

Manifattura Tabacchi - Piazza dell'Orologio

Via delle Cascine 35, Firenze

Press conference and visit on the occasion of the first day of lessons at Polimoda's new campus at Manifattura Tabacchi. By invitation only.

5:00pm-5:45pm

BedTalks Fashion Edition

The Student Hotel

Viale Spartaco Lavagnini 70-72, Firenze

A special edition of TSH’s BedTalks event curated by luxury expert Susanna Nicoletti featuring Farah Liz Pallaro, Barbara Bonner, Luca Ferone and Angelo Ruggeri.

6:00pm

Antonio Liverano - Riccardo Barthel "Ancora e per sempre"

Riccardo Barthel

Via dei Serragli 234r, Firenze

A celebration of Florentine artisanship. By invitation only.

7:00pm-2:00am

Supe Design

Teatro Odeon

Piazza Strozzi, Firenze

The end like new beginning. Presentation of the new collection. Dinner & party. By invitation only.

10:31pm

Antony Morato

Auditorium Santo Stefano al Ponte

Piazza di Santo Stefano 5, Firenze

Oxymoron. Special Guest dj Leon. By invitation only.

Wednesday 08/01
7:00am

PH - Push Hard Pitti Run

Piazza Santa Maria Novella, Firenze

On shape at Pitti Immagine Uomo. A run before going to the fair. Open to exhibitors, editors, PR and buyers. 

8:30am-11:00am

Pineider Firenze 1774

Pineider

Piazza Rucellai 4/7r, Firenze

A walk through the world of Pineider. Preview of the Fall/Winter 2020 leather collection. By invitation only.

9:00am-7:00pm

Blauer - Human Landscapes

Dogana

Via Valfonda 25, Firenze

Fgf Industry BLAUER Anniversary. Photographic exhibition by James Mollison, curated by Felice Limosani. 

9:30am-11:00am

Distretto12

Palestra, Stand 3

Breakfast.

10:00am

Press conference SMI - Fondirigenti

Area Monumentale, First Floor, Meeting Room

Presentation of the final results of the national research on the needs of textile clothing and fashion sector. Speakers: Marino Vago, President SMI, Carlo Poledrini, President Fondiringenti, Antonella Mansi, President Centro di Firenze per la Moda Italiana and Vice-President Confindustria. 

10:00am-4:00pm

Slam

Area Monumentale, Grotte

Special guest at the stand the Italian yachtsman Mauro Pelaschier.

11:00am

Bruno Manetti Cashmere

Central Pavilion, Ground Floor, Stand K11/L6

Special guests at the stand Giovanni Galli, Giancarlo Antognoni and the soccer player of Fiorentina team and Italian national team Ilaria Mauro and Alia Guagni. 

11:00am

LAND FLAG: from Waste to New Materials

Lyceum, Ground Floor

Angela Rui in conversation with Fabio Peri, musician, astrophysicist and conservator of the Civic Planetarium "U. Hoepli" of Milan.

11:00am-12:00pm

Tokyo Knit and Tokyo Knit x Anrealage

Central Pavilion, Upper Floor, Stand H4-10

Cocktail and presentation. The designer Kunihiko Morinaga of Anrealage will be in attendance. 

11:00am-1:00pm

Gazzarrini

Cortile dell'Arsenale, Stand 7

Special guest at the stand Italian TV celebrity Stefano De Martino.

11:00am-1:00pm

Defend Paris

Sala della Guardia, Stand 21

Special guest at the stand the rapper Jefeo.

11:00am-2:00pm

Gallotti

Central Pavilion, Ground Floor, Stand K9/L5

Cocktail to celebrate the 50th anniversary of the brand. 

11:30am-1:00pm

2Star

Sala della Guardia, Stand 31

Special guests at the stand Filippo Bisciglia and Pamela Camassa, Italian TV celebrities. 

11:30am-1:00pm / 5:00pm-6:30pm

Tarrago Factory Sneakers Care

Lyceum, First Floor, Stand 74

Live painting show.

11:30am-1:30pm

U.S. POLO ASSN.

Padiglione Cavaniglia, Stand 6

Special guests at the stand Elisabetta Gregoraci (Italian TV celebrity) and Carla Chiusano (artist).

11:30am-3:30pm

a.testoni

Central Pavilion, Lower Floor, Stand V3-Z2

The "Never ending T". Cocktail and presentation of the collection. 

12:00pm

Otherwise Formal

Fortezza da Basso, Piazzale delle Ghiaia

Fashion show. Curated by Dust Magazine.

12:00pm

U.S. POLO ASSN.

Padiglione Cavaniglia, Stand 6

Special guest at the stand the songwriter Edoardo Brogi.

12:00pm-1:00pm

Peroni - Firenze

Central Pavilion, Lower Floor, Salone M, Stand 14

Acts of Creation: finest Florentine Craftsmen at work.

12:00pm-3:00pm

Blundstone

Padiglione delle Ghiaia, Stand 1

Launch of the limited-edition model 150 Years Young to celebrate the 150th anniversary of the brand.

12:00pm-6:00pm

Rodd & Gunn

Central Pavilion, Lower Floor, Spazio Carra

Aperitivo Bar.

12:30pm

Aeronautica Militare

Cortile Medici

Special guests at the stand a delegation of Frecce Tricolori pilots of Italian Air Force in flying seal.

12:30pm-1:30pm

RRD Roberto Ricci Designs

Area Monumentale, Sala delle Colonne

Presentation of the book "Sailing alone around the world" by Joshua Slocum with the live stream connection from Cape Town with solo skipper Giovanni Soldini.

12:30pm-2:30pm

Trussardi

Cortile del Teatrino

Beautiful Minds. A series of collaborations with selected talented artists who revolve around the world of creativity. The first one is Giorgio Di Salvo. 

2:00pm

Lotto Leggenda

Padiglione Cavaniglia, Stand 42

Special guest at the stand Vittorio Brumotti.

2:00pm-3:30pm

Ellesse

Archivi3

Dj set and freestyle with rapper Nashley.

2:00pm-4:00pm

Rolf Ekroth featuring Terinit Winter 20

Palazzina Presidenziale

Piazza Stazione, Firenze

A series of on going mini shows featuring Rolf Ekroth collection for winter 2020 and pieces from Terinit. By invitation only. 

2:00pm-4:00pm

Haikure

Spazio Belfiore, Stand 5

Haikure Performance. Cocktail party.

2:00pm-4:00pm

Duno

Central Pavilion, Ground Floor, Stand H7/I4

Coffee break.

2:00pm-4:00pm

Limitato

Archivi, Stand 24-25

Live paiting by Luca Giavognoli. 

2:30pm

Tombolini

Central Pavilion, Lower Floor, Stand S2-6

Play the Lightness. Presentation and cocktail.

from 3:00pm

Aeronautica Militare

Cortile Medici

Special guests at the stand: Sandro Donato Grosso (TV Italian celebrity and SKY journalist), Vera Spadini (TV Italian celebrity and SKY journalist), Franco Oppini (Italian actor and comedian), Ada Alberti (Italian astrologer) and Massimo Perla (TV Italian celebrity).

3:00pm

LAND FLAG: from Waste to New Materials

Lyceum, Ground Floor

Angela Rui in conversation with Elise By Olsen, editor, publisher and curator. 

3:00pm

Pollini

Central Pavilion, Lower Floor, Stand V25

Special guest at the stand Elisabetta Canalis, Italian TV celebrity.

3:00pm-5:00pm

SSEINSE

Cortile dell'Arsenale, Stand 3

Show cooking by the chef Simone Finetti. Dj set Martini & DJ Trizza.

3:00pm-6:00pm

Falke

Giardino del Glicine

Cocktail to celebrate the 125th anniversary of the brand. 

3:00pm-6:00pm

Mackage

Padiglione delle Ghiaia, Stand 7

Secret Society X Downtown Cabin. Cocktail party with a Canadian twist.

4:00pm-6:00pm

AlphaTauri

Cortile dell'Arsenale, Stand 6

Aperitivo and dj set.

4:00pm-8:00pm

A|X Armani Exchange

Area Monumentale, Terrazza della Sala della Scherma

Aperitivo & Special dj set.

4:00pm-8:00pm

Woolrich

Dogana

Via Valfonda 25, Firenze

The Ultimate Woolrich Experience. Fashion presentation. By invitation only.

4:30pm-5:00pm

Best Company

Archivi3

Hot chocolate on ice.

4:30pm-6:00pm

Closed x Nigel Cabourn

Padiglione delle Ghiaia, Stand 5

Reception to present the joint collection between Nigel Cabourn and Closed. By invitation only.

5:00pm

Jil Sander_Guest Designer

Complesso di Santa Maria Novella

Piazza Santa Maria Novella 18, Firenze

Fashion show. By invitation.

6:30pm

Mani del Sud

Campomarzio70 - The Essential Store

Via della Condotta 65, Firenze

Bites & Bubbles. Cocktail party and presentation of the new collection. By invitation only. 

6:30pm-9:00pm

RED

Calzoleria Bologna

Via della Vigna Nuova 24r, Firenze

Turn On Your Style. Cocktail and presentation of the collection with the special guest Claudio Marchisio, Italian football player. By invitation only.

6:30pm-9:30pm

Roy Roger's

Roy Roger's

Via della Vigna Nuova 57r/59r, Firenze

New flagship store opening.

6:30pm-9:30pm

Sergio Tacchini

Tepidarium del Roster

Via Vittorio Emanuele II 4, Firenze

Special event. Fashion presentation. By invitation only.

from 7:30pm

Esquire Italia

Relais Santa Croce

Via Ghibellina 87, Firenze

Cocktail party. By invitation only.

8:00pm

K-Way

Palazzo Borsa Valori

Lungarno Diaz 14, Firenze

Fashion show. By invitation only.

9:31pm

BePositive

Auditorium Santo Stefano al Ponte

Piazza di Santo Stefano 5, Firenze

The Party Attitude. Special Guest Bowland – dj Tommy Vee. By invitation only.

10:00pm-12:00am

Revenant rvnt

see invitation

After dinner drink. 

OTHER EVENTS

8:30am-10:30am

Talent Lab by Istituto Modartech, Lectra and Peuterey

The Student Hotel - Bistrooot

Viale Spartaco Lavagnini 18, Firenze

Presentation of the capsule collection created by the students of Modartech Institute for Peuterey. Networking breakfast for companies, school and press.

8:30am-11:00am

Trailblazer Chiara Boni

Boutique Chiara Boni

Via della Vigna Nuova ang. Piazza de' Rucellai, Firenze

Breakfast with Trailblazer, a men’s ethical and sustainable concept of 5 must-have pieces. By invitation only.

11:30am-6:30pm

Collezione Roberto Casamonti: da Boetti a Schifano, da Mirò a Basquiat

Collezione Roberto Casamonti

Piazza Santa Trinita 1, Firenze

Exhibition open to public.

3:30pm

Istituto Marangoni / Fashion & Art: A timeless contamination

Museo del Novecento

Piazza Santa Maria Novella 10, Firenze

Talk with Caroline Corbetta (contemporary art curator), Sergio Risaliti (director and curator of Museo 900 in Firenze), Simone Guidarelli (stylist and art director) and Federico Poletti (director of Man in Town). 

4:30pm-8:30pm

Ermanno Scervino

Ermanno Scervino

Via degli Strozzi 32r, Firenze

Preview of the collection FW2020. By invitation only.

5:00pm-5:45pm

BedTalks Fashion Edition

The Student Hotel

Viale Spartaco Lavagnini 70-72, Firenze

A special edition of TSH’s BedTalks event curated by luxury expert Susanna Nicoletti featuring Farah Liz Pallaro, Barbara Bonner, Luca Ferone and Angelo Ruggeri.

5:00pm-7:00pm

Luisaviaroma X Kswiss & Lil Jupiter

Luisaviaroma

Via Roma 19/21 r, Firenze

 Launch of the collaboration X Kswiss & Lil Jupiter, presentation of an exclusive collection of 100 sneakers. By invitation only.

5:00pm-8:00pm

Margaret Howell

Margaret Howell

Piazza Carlo Goldoni 5, Firenze

Cocktail and preview of the men’s Autumn Winter 2020 collection. By invitation only.

6:00pm

Istituto Marangoni / Studio 24: Unconventional Beauty

Istituto Marangoni School of Fashion & Art Firenze

Via de Tornabuoni 17, Firenze

Light installation on the façade created by the best students of Istituto Marangoni. Cocktail party. 

from 6:00pm

Nico Vascellari, Codalunga at Corner Lab

Corner Lab

Via dei Pecori 11, Firenze
6:00pm-8:00pm

Tiger of Sweden

Aria Art Gallery

Borgo SS. Apostoli 40r, Firenze

Presentation of the Fall/Winter 2020 collection. Cocktail. By invitation only.

6:00pm-9:30pm

add Forecast

PTStudio Suami

Piazza del Carmine 2, Firenze

Presentation of the capsule collection add Forecast and cocktail party. 

6:00pm-9:30pm

Vintage 55 Firenze

Vintage 55

Via dei Rondinelli 21, Firenze

Music, Food, Drink, Motorbikes.

6:00pm-10:00pm

Defustel & Zanforlini

The Student Hotel

Viale Spartaco Lavagnini 70-72, Firenze

Defustel and Zanforlini present a capsule collection of eel skin and dropped nappa bags. Only by appointment. 

6:30pm-8:30pm

Celeblueation di Renato Balestra

Fondazione Franco Zeffirelli - Sala della Musica

Piazza San Firenze 5, Firenze

Exhibition of the clothes, drawings and sketches by Renato Balestra. Opening and cocktail. By invitation only.
On display till February 1st, 2020.

6:30pm-9:00pm

Our Lifestyle... Sustainable

Hotel Lungarno

Borgo San Jacopo 14, Firenze

Four brands present their creations using H.O.P.E. fabric by Vitale Barberis Canonico. With My Boutonnière, Officina Sartoriale Milano, Roberto Lucchi Hats e Seboy's. Cocktail party and dj set. By invitation only. 

from 7:00pm

Vitale Barberis Canonico - Atlelier Liverano & Liverano

Atelier Liverano & Liverano

Via dei Fossi 43/r, Firenze

Cocktail & live music. By invitation only.

Thursday 09/01
9:00am-7:00pm

Blauer - Human Landscapes

Dogana

Via Valfonda 25, Firenze

Fgf Industry BLAUER Anniversary. Photographic exhibition by James Mollison, curated by Felice Limosani. 

9:00am-8:00pm

Woolrich

Dogana

Via Valfonda 25, Firenze

The Ultimate Woolrich Experience. 

10:00am-11:30am

Ruffo

Central Pavilion, Upper Floor, Stand A8

Breakfast.

11:00am

LAND FLAG: from Waste to New Materials

Lyceum, Ground Floor

Angela Rui in conversation with Barbara Mazzolai, Director of the Center for Micro-BioRobotics (CMBR) of the Istituto Italiano di Tecnologia (IIT), and Principal Investigator of the Bioinspired Soft Robotics (BSR).

12:00pm

Consorzio Detox - Greenpeace - IED

Area Monumentale, First Floor, Meeting Room

Press conference for the presentation of the new evolution of the project The Time Is Now! New Citizen 1.5

12:00pm-2:00pm

JKE

Central Pavilion, Lower Floor, Stand S5/T6

Press conference. Enzo Ghinazzi, aka Pupo (Italian singer) will be in attendance. 

12:00pm-6:00pm

Rodd & Gunn

Central Pavilion, Lower Floor, Spazio Carra

Aperitivo Bar.

3:00pm

LAND FLAG: from Waste to New Materials

Lyceum, Ground Floor

Angela Rui in conversation with Vittorio Cosma, pianist, composer and producer. Founder of the “Deproducers”

3:00pm-6:00pm

Falke

Giardino del Glicine

Cocktail to celebrate the 125th anniversary of the brand. 

3:30pm

Book Presentation: "Instant Moda" [Instant Fashion] by Andrea Batilla

Area Monumentale, First Floor, Meeting Room

4:00pm

8JS

Costruzioni Lorenesi

Champagne hour. Cocktail. 

4:00pm-6:00pm

AlphaTauri

Cortile dell'Arsenale, Stand 6

Aperitivo and dj set.

5:00pm

Telfar_Special Project

Palazzo Corsini

Lungarno Corsini 10, Firenze

Fashion show. By invitation only.

6:00pm-9:00pm

Frama

Bjørk

Via dello Sprone 25r, Firenze

Presentation of the new scent, Deep Forest, with drinks, music and friends.

7:00pm

Stefano Pilati for Random Identities_Special Guest

Stazione Leopolda

Viale Fratelli Rosselli 5, Firenze

Fashion show. By invitation only.

10:00pm-4:00am

Stefano Pilati for Random Identities + Telfar Party

see invite

By invitation only.

OTHER EVENTS

11:30am-6:30pm

Collezione Roberto Casamonti: da Boetti a Schifano, da Mirò a Basquiat

Collezione Roberto Casamonti

Piazza Santa Trinita 1, Firenze

Exhibition open to public.

4:00pm-9:30pm

Canali

Teatro Odeon

Piazza Strozzi, Firenze

Presentation of the new fall/winter 2020 collection. By invitation only.

5:00pm-5:45pm

BedTalks Fashion Edition

The Student Hotel

Viale Spartaco Lavagnini 70-72, Firenze

A special edition of TSH’s BedTalks event curated by luxury expert Susanna Nicoletti featuring Farah Liz Pallaro, Barbara Bonner, Luca Ferone and Angelo Ruggeri.

5:00pm-8:00pm

Superstars of Elegance - - Chiaia, Siniscalchi, Ducal, Viola Milano & Atelier Faggioli

Four Seasons Hotel Firenze

Borgo Pinti 99, Firenze

Presenting the latest bespoke creations by Gennaro Annunziata of Sartoria Chiaia Napoli and shirtmaker Alessandro Siniscalchi. Seal of Excellence to be awarded to Master of Craftsmanship, shoemaker Marialisa Sani of Calzaturificio Ducal FirenzeLuxury accessories by Viola Milano and Faggioli Atelier. Supported by Arbiter. Showcase & Cocktail. By invitation only.

Friday 10/01
9:00am-7:00pm

Blauer - Human Landscapes

Dogana

Via Valfonda 25, Firenze

Fgf Industry BLAUER Anniversary. Photographic exhibition by James Mollison, curated by Felice Limosani. 

12:00pm-4:00pm

Rodd & Gunn

Central Pavilion, Lower Floor, Spazio Carra

Aperitivo bar.

OTHER EVENTS

11:30am-6:30pm

Collezione Roberto Casamonti: da Boetti a Schifano, da Mirò a Basquiat

Collezione Roberto Casamonti

Piazza Santa Trinita 1, Firenze

Exhibition open to public.