Diesel @ Pitti Uomo 72

Special Guest at Pitti Uomo 72

Spazio Ex Dogana

The venue will be the Dogana, the former Customs House on Via Valfonda, between the Santa Maria Novella Railroad Station and the Fortezza da Basso. The Diesel event will be the first time that the premises will be available to the fashion world and the city.

Diesel will be present throughout the duration of Pitti Uomo, in a dedicated area in a pavilion at the Dogana where the men’s and women’s clothing and accessory collections will be showcased.

“We have been working on this project with Renzo Rosso and his staff for at least a year and a half,” says Gaetano Marzotto, president of Pitti Immagine, “and now we are happy to host the event with which Diesel will confirm its standing as an international lifestyle brand.”

“Diesel, for us, is an ideal partner,” continues Raffaello Napoleone, the Pitti Immagine CEO, “because of its immediate global dimension, and the ability to transmit energy, cool, a sense of freedom and culture. And then, on a platform like Pitti Uomo it is extremely interesting to be able to watch their development towards ever higher fashion and design contents without sacrificing their strong rock roots.

Renzo Rosso, chairman and founder of Diesel says: “PITTI is a showcase with a strong international following for men’s fashions, but it is also an increasingly sensitive venue for everything that is innovation and experimentation. Creativity for Diesel is a fundamental asset at all levels, and therefore it was only natural for us to team up to create something absolutely new, something that has never been done before.”