Pitti Discovery presents

Permanent Food

A new vision of Italian man

In occasion of Pitti Uomo 71 Fondazione Pitti Discovery presented a special issue of Permanent Food, ideated by Maurizio Cattelan in collaboration with Paola Manfrin.

The unconventional, irreverent and exceptional approach of Permanent Food to the Italian Style has created a challenging new vision about the stereotype of the Italian man, his elegance and his contradictions.The cover with one of the most famous Italian actors from the 60's and the 70's, Ugo Tognazzi, concentrates in a nutshell what the Italian style is about and the unique attitude towards life of the Italian man: a mixture of the formal elegance with the rough aspects of Italian society. 

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