ERMANNO SCERVINO WOMEN'S PRE-COLLECTION AND MEN'S FASHION SHOW AT PITTI UOMO 72
Man and Woman pre-collection at Pitti Uomo
Presented on the runway will be the men's S/S 2008 collection and the women's S/S 2008 pre-collection that will each have the same number of outings: " These days the pre-collection represents a significant percentage of the season's sales, and from a creative point of view, a determining anticipation. This is why I believe it deserves a stage well in view, in this case I imagined it as the ideal companion for the men's
collection." says Ermanno Scervino.
The location an event in itself
The new Ermanno Scervino Headquarters will be the setting for the fashion show, this occasion serving as its inauguration, with a full immersion in the company's history, in its style, and into Made in Florece as well; all values of a brand (born in 1999) that has experienced a rapid economic and stylistic growth over a period of just a few years: from 10 million wholesale in 2000 to 71 million in 2006, with an increase of 500%.
An important step for Ermanno Scervino, the designer, and Toni Scervino, the manager, who has built in the new offices, 6000 sq. m. in the beautiful hillsides of Florence, an establishment capable of furfilling all stylistic and creative needs of the designer: "The brand-new property ", says Toni Scervino, " amongst other activities, will include on the ground floor the production of our Junior line, the knitwear factory and the Atelier which
produces our gowns. These are companies that we've acquired in order to keep their craftmanship heritage from being dispersed, transforming it into one of our company resources. Upstairs will be the design offices, and a large space dedicated to Ermanno and his runway fittings. Finally conception and creation will be in intimate contact with one another for the creation of the collections. Research, innovation and design will go forward hand in hand, and our philosophy, centered on Florentine craftmanship sustained by a glamourous talent, will continue to produce ideas, but also realizing them thanks to hands of knowledge."