Alternative Set

Temporary events

Fortezza da Basso

Alternative Set, the new Pitti Uomo project, is a program of temporary events and installations to be staged in special areas on the Fortezza da Basso grounds and at the Dogana. They will be presented by a select group of designers and young brands devoted to research – some of whom made it onto the international scene at recent editions of Pitti Uomo. The events will be special not only because they will be located in the stands, but because they will be testing new communications and promotional methods that are fast, incisive, eye-opening and able to put new technologies to creative use. Alternative Set will certainly make the atmosphere at Pitti Uomo and Pitti W more vibrant than ever.