Massimo Giorgetti’s MSGM

Pitti Italics

Alcatraz - Stazione Leopolda

Massimo Giorgetti’s MSGM  is one of the Pitti Italics that will be featured at the next edition of Pitti Uomo. MSGM, one of the most interesting name’s in Italian menswear over the past few seasons will be presenting its new collection during a special event at the Alcatraz Area of the Stazione Leopolda on Wednesday afternoon, 19 June 2013.
Pitti Italics is the Pitti Immagine program created to promote and support new generation Italian fashion designers, and the most interesting brands that design and produce fashion in Italy which already have an international reputation. This is just another example of the symbolic and concrete attention Pitti Immagine devotes to those who are distinguishing themselves by creating fashion in Italy. 
"In his way of being, and that means also in the fashions that he designs and sells”, says Lapo Cianchi, Pitti Immagine Director of Communications and Events, “Massimo Giorgetti still embodies the spirit of when he was a kid in Romagna: enjoying disco evenings, curiosity and wide-eyed fascination with the big name designer collections as soon as they hit the stores, the desire to play a leading role in an international field, with the energy and practical mindedness of his home region ".
“I am very happy that MSGM has been invited to participate as Pitti Italics”, says Massimo Giorgetti. “MSGM is pure energy, dynamism, color, the digital world and social networking, and Pitti Italics represents my world perfectly”.

Welcome drink by Bisol Viticoltori in Valdobbiadene.
Kettle Chips.

The FONDAZIONE PITTI DISCOVERY projects have also been realized thanks to the contribution of the CENTRO DI FIRENZE PER LA MODA ITALIANA and PITTI IMMAGINE.