Alternative Set, the temp-events program will be bigger than ever

Alternative Set is the program of temporary events and installations in special places on the Fortezza da Basso grounds that are staged by a select number of designers.


Now, for the first time ever, the program will extend to the Upper Level with the new project Just Like a Man.  As always, these events will be testing new communications and promotional methods that are fast, incisive and able to astound. The brands participating in this edition include: Benedetta Bruzziches, Camo, Cor Sine Labe Doli, Lvchino, Mauna Kea, Serdar Uzuntas and, for Pitti W, V°73.

And, on the Upper Level, the Alternative Set participants will be Jupe by Jackie and Global Village, the creative collective comprising: Art Comes First, The Brooklyn Circus, Energy Plan, I Owe You, Lotho and Superduper Hats.