The winner of Who Is On Next? Uomo 2013, Casamadre will be back in Florence

With the men's footwear collection for the 2014-15 FW Season

Limonaia di Villa Vittoria

An old-fashioned circus, ready to welcome spectators with all its dreamlike magic. This is the inspiration for the Casamadre footwear brand event at the Pitti Uomo. An exciting reference and setting, the circus represents a big travelling family that is constantly changing. Artists who live together, united by a deep, charmed bond. Which is exactly how Casamadre describe themselves.

Traditions, roots and research are the leitmotifs of the brand established in 2011 by two young Italian designers, Alessia Crea and David Parisi. Casa & Madre – house and mother – two words, two reference points and a single concept with a strong sense of belonging. Casamadre is a brand influenced by contaminations from art, travel and the people the two talents meet in their lives. Linearity and clean shapes are their signature marks, presented with a strong identity and a touch of irony, as they skillfully mix textures, materials, colors – and craft skills. The glam and gypsy contaminations give their shoes – for men and women – a unique “über accessory” appeal.

The FONDAZIONE PITTI DISCOVERY projects have also been realized thanks to the contribution of the CENTRO DI FIRENZE PER LA MODA ITALIANA and PITTI IMMAGINE.