South Korea: Pitti Uomo 86 Guest Nation

Polveriera, Fortezza da Basso

For the past several seasons, the Fondazione Pitti Discovery has been turning the spotlights on the new stars on the international creative and business scene with the aim of promoting exchange and mutual understanding.


In cooperation with Kocca - Korea Creative Content Agency – the Guest Nation at this edition of Pitti Uomo will be South Korea, a country that over the past few seasons has distinguished itself as one of the most interesting places in fashion research today. This project also celebrates the 130 years of trade relations between Italy and South Korea.

A dedicated location – the Polveriera - at the Fortezza will showcase collections by a select group of innovative Korean menswear brands: Beyond Closet, ByungMun Seo, Ordinary People, MUUN, Roliat, The studio K, J Koo and Resurrection. And, we must not overlook the other Korean brands that, with the support of Kocca, will participate in the several sections of Pitti Uomo, names such as Bastong, Byungmun Seo, Westage and  Ze-Quun.