The Night of the Fashionivores

A unique evening presented in cooperation with Rai Teche a “tour” of films that were landmarks in the history of Italian fashion and television

Cinema Teatro Odeon

La Notte dei Modivori” – The Night of the Fashionivores will be a special evening dedicated to fashions that made history.

On Tuesday 17 June, from 7.30 p.m. to 01.00 a.m., evening the Cinema Teatro Odeon, in all of its Art Nouveau splendor, will present an all-night-long showing of a film, a selection of clips from the RAI Teche.
 
A unique history of Italian fashion starting from its birth in the Sala Bianca of Palazzo Pitti with the first runway shows that brought Italian fashion international fame and left a deep imprint on the history of costume, an imprint that has lasted up to our own day. The film will show excerpts from the fashion shows and shoots from the 1950s all the way to recent showings presented in some of the best-known sites in Florence along with interviews with the period’s leading figures such as Giovan Battista Giorgini, Donna Giovanna Caracciolo, Jole Veneziani, Simonetta, Emilio Pucci, Roberto Capucci and Fausto Sarli.  
 
The clips, that also create a perfect connection between the 60th anniversaries of both the Centro di Firenze per la Moda Italiana and Italian television, will be subtitled in English for our international audience. 
 
Fabiana Giacomotti, selected and edited the clips. Journalist and author who teaches Sciences of Fashion and Costume at the Università "La Sapienza", Ms. Giacomotti also curated the costume section of the itinerant exhibition "1924-2014. La Rai racconta l'Italia" currently on view in Milan.  
 
The next part of the evening’s program, in cooperation with the Quelli Della Compagnia di FST, will be a “film of fashion films”, a montage of the most important fashion-related scenes in the history of international cinema: from the runway show in “The Women” by George Cukor to a series of scenes from "Roberta", the 1935 movie directed by William Seiter – that required the construction of the biggest camcrane of the day; from the "Three Girls from Rome " directed by Luciano Emmer (1952) to William Klein’s "Who Are You, Polly Maggoo?” and many more.  
 
The special event “La Notte dei Modivori” has been produced also thanks to the contribution of DHL Express Italia.
The fashion industry is increasingly strategic for our company - said Alberto Nobis, CEO of DHL Express Italia – because it allows us to provide logistical support to important brands in the path of exportation of Italian excellence to the world, capitalizing the expertise we have gained over the years alongside fashion industry’s important players.