On the occasion of Pitti Uomo 85 the new Polimodatalent: Breno Cintra Pugliesi

With the installation “Augmented Reality and New Perceptions”

Villa Favard

Launch of the fourth edition of the POLIMODATALENT project, scheduled to coincide with Pitti Uomo 85, which for the occasion is hosting the installation “Augmented Reality and New Perceptions”, created by Breno Cintra Pugliesi.

A Brazilian born in 1987 in Franca, a city traditionally famous for its manufacture of shoes and accessories, Breno began his career very young; at the age of 24 he enrolled on the Polimoda undergraduate course in Footwear & Accessories Design, where he boosted his technical know-how and developed a more mature vision of footwear design. The designer was selected for his “TransPerception” collection, in which the confines and limitations of human perception are explored, a dimension in which physical and virtual come together to give life to a new reality.


In his creations we can, indeed, discern a precise, almost mathematical, project that revolves around the concept of symmetry and is developed in five forms which, gradually, undergo a process of transformation, to the point of achieving a subtle balance between fit and aesthetics. 
Breno, the sole protagonist of this edition, will create a special multimedia installation, through which the visitor can see and perceive sensations from the virtual world.