Ermanno Scervino presents

The white Renaissance

A tribute to the Sala Bianca

Forte Belvedere

To mark the occasion of “Firenze Hometown of Fashion”, an event conceived by Centro di Firenze per la Moda Italiana and Pitti Immagine, Ermanno Scervino is celebrating the city of Florence with a return to origins of fashion: a contemporary interpretation of the Sala Bianca, historic location of the Italian fashion system and popular thanks to Giovanni Battista Giorgini, pioneer of Made in Italy.


On 18 June 2014, starting at 20:30, Ermanno Scervino will welcome the guests with a cocktail, an exclusive dinner and an after-party with dj-set, selecting white and its shades as the stars of an exclusive Fashion occasion.
The outstanding location of the event will be the Forte Belvedere, where the panoramic view over the city will enhance the emotional impact of the creations, realized by the Maison for the occasion. More than any other, white is the colour that has made Ermanno Scervino famous the world over through his experimentations, from lace to knitwear, raffia, leather and the most cutting-edge technical fabrics, in a continual interplay of references between past, present and future.