Who is on Next winner & Pitti Italics: Alberto Premi

Cinema Alfieri

Alberto Premi Design, the winner, together with T.Lipop of “WHO IS ON NEXT? UOMO” 2014 – a contest born from the collaboration of Pitti Immagine, AltaRoma and L’Uomo Vogue - will be the star of this edition as Pitti Italics, the Fondazione Pitti Discovery program that promotes and supports new generations of fashion designers who create and produce their work in Italy with a promising international slant. The designer will present his 2015/2016F/W collection to the international public at Pitti Uomo with a special performance on Thursday 15 January, at 4.00 p.m., in the Cinema Alfieri.  
Who Is On Next was an important test bench and it allowed me to show my creations to internationally significant members of the trade” - says Alberto Premi. “And the fact that they liked them confirmed that this is the path to follow. Thanks to Pitti Immagine, I’m going to have another great opportunity that I will try to exploit to the fullest. The 2015-16 fall/winter collection is a celebration of metamorphosis: my event in Florence will celebrate the fleeting moment in which colors, lights, shapes and technology find a perfect balance before they begin to evolve
Alberto Premi’s performance will tell the story of the birth of a product in a dreamlike and avant-garde key, from the intuition in the mind of the designer to the development of the project, to its realization.  In order to do this, the designer will screen a 3D video during the show which will creatively dialogue with the dedicated choreography. 
Pitti Italics is one of the projects featured within Pitti Immagine Uomo that develops the partnership between MINI and Pitti Immagine. In particular, MINI’s participation at Pitti Uomo will focus on projects dedicated to young up-and-coming brands and the most innovative trends in contemporary men’s fashion.

Bespoke footwear made with top-quality hides, extreme attention to detail and authentic Italian craftsmanship. With these features, each and every pair is a one-of-a-kind experience, formed by the client’s wishes and the creative talents of shoe designer Alberto Premi. Fascinated by the world of street style, Mr. Premi’s own style is a blend of every creative concept that can attract his attention. The 10den-C fashion design project, with collections that range from classic derby boots to city sneakers, is the child of his cooperation with photographer Maurizio Montani and web engineer Nicola Sciré. www.albertopremidesign.com

The projects of FONDAZIONE PITTI DISCOVERY are produced thanks to grants from theCENTRO DI FIRENZE PER LA MODA ITALIANA e diPITTI IMMAGINE and to the important contribution of ENTE CASSA DI RISPARMIO DI FIRENZE.