Centro di Firenze per la moda Italiana presents

Calcio Storico Fiorentino

Atmosphere, splendor, pageantry, the thrills of an old tradition, a special runway show, a match and a new book

Piazza Santa Croce

An extraordinary presentation of the Calcio Storico Fiorentino will welcome the buyers, members of the trade and press attending Pitti Immagine Uomo 88, on Monday evening, 15 June, in Piazza Santa Croce, the heart of Florence. The event, sponsored by the Centro di Firenze per la Moda Italiana and Pitti Immagine will be produced with the special grant from Ministry for Economic Development and Italian Trade Agency.
 
The atmosphere, pageantry  and the thrills of a tradition like the Calcio Storico Fiorentino, that has its roots in the Renaissance and is also a symbol of our national identity, will be presented as a tribute to the international visitors who will be in Florence during Pitti Immagine Uomo (16-19 June 2015).
 
The unique evening will begin with the Corteo Storico della Repubblica Fiorentina – the historic procession of the Florentine Republic with five hundred forty participants wearing Renaissance costume, reenacting the procession of 1530 when Florentines marched to bear witness to the freedom and pride of a city besieged by French troops. At the conclusion of their parade through the streets of the city’s historic center, they will make their triumphant entrance in Piazza Santa Croce at 7:00 p.m..
 
“It is a grand parade, where the historic costumes – some of which are original, others meticulously reproduced – take us back to the glorious period when Florence defended herself against the siege mounted by the imperial army of Charles V”, says Stefano Ricci, President of the Centro di Firenze per la Moda Italiana. “It was a presentation of the finest crafts, manufacturing and skills in our Florentine tradition, and we can consider it first “fashion show” in Italian history. A sort of preview of those glorious celebrations of fashion which reached their utmost fame in the Sala Bianca”.
 
The splendor, pomp and colors of the procession that has an enormous symbolic value for the city, will accompany the public and the players to Piazza Santa Croce where the Calcio Storico match will be played. The game, a celebration that is not part of the usual tournament taking place during the same days, will be played by the best “footballers” of the past seasons, the men who made the history of the event.
 
The evening will conclude with two exclusives dinners. One, reserved for a select group of international guests, will be held in the cloister of the Basilica, thanks to the gracious cooperation of the Opera di Santa Croce. The other, set up in Via Magliabechi – just around the corner – will, for the first time ever – include all the members of the procession and the footballers in a remarkable evocation of a Renaissance banquet.
 
This will be the first time that the cloister of the Basilica of Santa Croce will open its gates to the world of fashion. The Piazza has been the backdrop for over seven hundred years of Florentine history, embodied in the monumental complex of the Franciscan basilica – an encyclopedia of stories and memories. In the nineteenth century, Santa Croce where spirituality, art and civic values come together, was consecrated as the temple of illustrious Italians being the burial place of Michelangelo, Galileo Galilei, Niccolo Macchiavelli, Gioachino Rossini, Vittorio Alfieri, and Ugo Foscolo. The church, which was severely damaged by the 1966 flood, has become a symbol of the disaster.
 
This unique event will be complemented and celebrated in a special book-photo catalogue by the famous Florentine photographer, Aldo Fallai: a collection of portraits of the members of the procession in their historic costumes, and the faces of the Calcio Storico Fiorentino.
 
“By immortalizing the faces of the Florence of the footballers and of the historic pageant”,  says Aldo Fallai, “I wanted to portray the splendor and elegance of the clothes, the brocades and the velvets, and also the pride on the players’ faces – which are the same faces that I have seen in Renaissance paintings”. 
 
Special Program Pitti Immagine 2015.

A cooperation between Centro di Firenze per la Moda Italiana and the Italian Trade Agency, with the special support of the Ministry of Economic Development

 PH Aldo Fallai