Peuterey: Special Event @ Pitti Uomo 87


Peuterey has chosen Pitti Uomo 87 as the stage for presenting the 2015 Fall/Winter men’s collection to the world.

Confirming its traditional bond with Tuscany, Peuterey will be the Special Event@Pitti Uomo 87, and will be launching a new category of events with its performance.
“The Peuterey Group has been investing in the Pitti Immagine fairs for several seasons”, says Raffaello Napoleone, CEO of Pitti Immagine, “and producing fabulous events that we are always happy to highlight on our calendar. Once again, at this edition we are looking forward to seeing a Peuterey special event that will surprise the Pitti Uomo international audience of buyers and the press”.
“We are pleased to participate in Pitti launching the new category of the Special Event@Pitti”, says Francesca Lusini, President of Peuterey Spa. “It is a new and fascinating way of emphasizing the synergy and relationship between the brand and the fair. We chose Florence for the debut of the Peuterey men’s collection, a prestigious setting for men’s fashions, because we believe in and want to emphasize the company’s and the brand’s bond with Tuscany where they were born. We could not have chosen a better international stage. And, we believed that it would be interesting to participate in a major way at this edition given the Pitti theme: walking. Walking, streets, evolution, and cities are themes which are very closed to the Peuterey DNA which embodies a lifestyle that is always on the move, from urban contexts to natural scenarios, from international business appointments  to relaxing atmospheres outside the city. An informal yet impeccable concept, between reassuring lines and meticulous details. A full world which, starting from the jacket – the distinctive Peuterey item – and over the years, has built up an extremely versatile and modern wardrobe that is practical, understated and spontaneously sophisticated.”
Founded in 2002, Peuterey is the flagship brand of the Peuterey Group, innovation and quality are the hallmarks of a company which stands out for its elegant, yet relaxed style represented by contemporary “luxury casualwear” products. The brand’s name is inspired by one of the most fascinating ridges of Mont Blanc. The three red dots graphically reproduce its peak and are a metaphor for a place where earth and sky meet, and height and vertical spaces blend within matter.