In cooperation with Altaroma and L’Uomo Vogue, Pitti Immagine will present the seventh edition of WHO IS ON NEXT? UOMO, the competition that seeks out new Italian or Italy-based talents in men’s fashion design.
During Pitti Uomo, an international panel of top buyers, fashion journalists and opinion-makers will be called upon to judge the collections presented by the finalists and to announce the winners. The announcement will be made on Tuesday, 16 June in the Taste Lounge.
Their collections will be shown to the Pitti Uomo audience in very technical settings conceived to show their creativity to the best.
“WHO IS ON NEXT? UOMO is truly the lead project in promoting new talents in men’s fashions”, says Raffaello Napoleone, CEO of Pitti Immagine. “It is a launch pad that goes directly to the international scene to acquaint the press and top buyers with their styles and creative talents, and to open new horizons for their careers as fashion designers…exactly what has happened for the winners of all the previous editions”.
We are also confirming our important partnership with YOOX.COM: the world’s leading virtual multi-brand featuring fashion, design and art, will offer the winners of WION 2015 special visibility, support them in the development of their brands. The winning designers will have the opportunity to reach an international audience through the yoox.com global e-commerce display window that can be accessed in more than 100 countries..
The partnership with TOMORROW LONDON LIMITED, one of the most important international distribution platforms for new fashion talents, is also moving ahead. Tomorrow London Limited will offer the winners the opportunity to present their collections during the sales campaign in the Paris showroom.
And there is more: the support of FASHION VALLEY, the purpose-designed platform created by the Massachusetts Institute of Technology with the cooperation of the Prato Chamber of Commerce, that joins together the fashion companies (from yarn and fabric production to the finished garment) in the Prato district.
After the experience on the occasion of The Latest Fashion Buzz on the occasion of Pitti Uomo 87, the news for this edition is a special partnership agreement that will reward the most talented designers: LAGENTE - the structure that provides consulting, support and protection for creatives and brands – will offer one of the participants one year of its pro bono services.
Thanks to Ente Cassa di Risparmio di Firenze for supporting and promoting young designers projects.