by White Mountaineering
Designer Project at this edition
The Designer Project at Pitti Uomo 89 will be adidas Originals by White Mountaineering. The FW16 collaborative collection will be highlighted via a unique event which will present the range which sees adidas Originals design DNA reinterpreted through the eyes of Yosuke Aizawa, the force behind the Japanese menswear brand White Mountaineering.
The event marks the return to Florence for Aizawa, who made his European debut with his brand at Pitti. This time together with adidas Originals, one of the world’s leading lifestyle brands, the collection will take a highly innovative approach that combines tradition and technical materials, design and functionality.
“It is a real pleasure to be able to join hands with adidas Originals and return to Pitti Uomo again this time” – says Yosuke Aizawa of White Mountaineering. “Instead of doing the usual fashion show, we are thinking very deeply about how we can best express the originality of thinking that comes through our collaboration. We will both be able to evolve into something even greater and more dynamic together. Leading up to January we will be putting the utmost work into preparing for a great event!”
“adidas has an incredibly rich history as a brand, and with so many products and stories over the years, working on the inside you often see things in one certain way. When you collaborate with a partner you really get to see adidas through fresh eyes,” explains Nic Galway, Vice President of Global Design for adidas Originals. “It’s exciting to see how a creative like Mr Aizawa interprets adidas and our collaboration with White Mountaineering is really testament to what can happen when you work together. We’re really looking forward to showcasing the upcoming range at the upcoming event in Florence.”