La Gazzetta dello Sport @ Pitti Uomo 89

Gazza Lounge, Costruzioni Lorenesi, Ground Floor

Again at this edition of Pitti Uomo, La Gazzetta dello Sport will be taking part with the GazzaLook Lounge, a sector where the main players in fashion can meet the world of the Gazzetta system, a multimedia publishing platform able to offer the best communication opportunities thanks to a young, male target that relates to the value of passion, not just in terms of sport.

As at past editions, an online competition will reward the coolest items at this Florentine show. The 3 pieces of clothing with the most votes on will win the GazzaLook Readers award, a commission of stylists will choose the 10 garments that will receive the GazzaLook. All the clothing by the winning brands will then be shown and receive their prizes in the GazzaLook Lounge, late in the morning on Wednesday.