ISKO™ is taking part in Pitti Uomo 90 with an innovative itinerary aimed at discovering the future of the world of denim

Area Monumentale - Grotte

ISKO™, the leading global denim producer and partner of the most prestigious fashion brands, is taking part in Pitti Uomo 90 with an innovative itinerary aimed at discovering the future of the world of denim.

The concept, entitled “The winner cellar - A selection of talents and denim innovation by ISKO™”, is located inside captivating monumental grottoes and will reveal a precious selection of the styles and the young talents that best express the innovation of tomorrow’s fashion. In this visionary space it will be possible to enjoy a sophisticated taste of the most revolutionary denim technologies and become immerged in an exhibition itinerary presenting the ISKO I-SKOOL™ contest and educational project, the initiative realized by ISKO™ and its stylistic research division, CREATIVE ROOM™, which aims to valorize young talents from the most prestigious design and marketing schools in the world.  The ISKO I-SKOOL™ award, now in its third edition, the final phase of which will be celebrated in July, this year vaunts the collaboration of prestigious partners like Avery Dennison RBIS, Mavi, Archroma, Replay, Ralph Lauren, haikure and Swarovski.

The winner cellar - A selection of talents and denim innovation by ISKO™” will also feature a moment dedicated to encounter and in-depth analysis with some influential protagonists of the world of denim and fashion, heralding a dynamic discussion about the new frontiers of trend.