Alternative set: Mitchumm Industries

Central Pavillion Square

The creative universe of the brand Mitchumm Industries brings to Pitti Uomo an atmosphere of Versilian riviera, with references from the past and a timeless style.

The public finds himself involved in a carefree atmosphere, a calm and serenity that characterizes the long summers at sea: hot sand, music, ball games and refreshing baths. Between laughter and jokes, a group of guys focuses its attention on a beautiful girl. Who will win her heart? Only one will be the winner!