70 years, a milestone birthday that Moreschi is preparing to celebrate at Pitti Uomo 89. A company, which since 1946 is among the leaders of the Italian footwear industry and that represents a symbol of lifestyle for the contemporary gentleman. The products of Moreschi are a symbol of classic shoes with a touch of glamour, featuring great attention to details, lines, volumes, comfort and high quality.
But Moreschi is also the story of a family, and the mission of a company, as is told in the monograph "Moreschi. La calzatura italiana tra arte e mestiere /Moreschi. Italian footwear between art and craft" that tells, through evocative images, the history and the stylistic evolution of the brand, and that will be presented on the occasion of Pitti Uomo.
The winter edition of the fair will be also the occasion to present the special capsule collection that Moreschi has dedicated to its anniversary: two historical icons of the brand, revisited with a contemporary style. The structure and quality of the materials have remained unchanged over time, both variants (lace-up shoes and loafers) are entirely handmade with more than 300 process steps.