BOOM, PITTI BLOOMS with La Rinascente Milan

The cooperation project between Pitti Immagine and La Rinascente Milan“The Best Department Store in the World, 2016” and dedicated to this season’s theme, springs from an idea by Sergio Colantuoni. From 13 to 19 June La Rinascente will present a limited edition of items with the BOOM, PITTI BLOOMS graphics in a special pop-up store: the Invicta backpack, Superga sneaker, the t-shirt and cap by Virtus Palestre, slacks by White Sand, the scarf by Franco Ferrari and the Times Archive wristwatch. Plus, the eco-leather shopping bag by Api spa and Fiscatech.

All the items will be shown at the Fortezza during Pitti Uomo in a series of colorful kiosks and will be available for purchase solely at La Rinascente in Milan. A series of these items, including a Moleskine notebook will be reserved for a group of international journalists and top buyers attending the Pitti fairs.