BOOM, PITTI BLOOMS with La Rinascente Milan
The cooperation project between Pitti Immagine and La Rinascente Milan - “The Best Department Store in the World, 2016” and dedicated to this season’s theme, springs from an idea by Sergio Colantuoni. From 13 to 19 June La Rinascente will present a limited edition of items with the BOOM, PITTI BLOOMS graphics in a special pop-up store: the Invicta backpack, Superga sneaker, the t-shirt and cap by Virtus Palestre, slacks by White Sand, the scarf by Franco Ferrari and the Times Archive wristwatch. Plus, the eco-leather shopping bag by Api spa and Fiscatech.
All the items will be shown at the Fortezza during Pitti Uomo in a series of colorful kiosks and will be available for purchase solely at La Rinascente in Milan. A series of these items, including a Moleskine notebook will be reserved for a group of international journalists and top buyers attending the Pitti fairs.