Firenze Hometown of Fashion

Chiostro Grande di Santa Maria Novella

An event celebrating the huge connection between Florence and the world of fashion. Firenze Hometown of Fashion, staged in the wonderful setting of the Cloister of Santa Maria Novella on Monday 11 June, is the appointment that inaugurates this edition of Pitti Immagine Uomo. At 7.00 pm, guests will be treated to a preview of the exhibition Fanatic Feelings - Fashion Plays Football, the big multimedia project all about the appeal that the world of football holds for fashion and for construction of the male imagination. Organised by Fondazione Pitti Immagine Discovery, it is curated by Markus Ebner, founder of the German fashion magazines Achtung Mode and Sepp Football Fashion, and by the contemporary art critic Francesco Bonami. Cocktails and dinner to follow (invitation only).