ECO-EGO, at the IED Florence design school, "green" is the new trend with special guests such as Livia Firth

IED Florence

During Pitti Uomo 93, the IED Florence design school is holding a four-day event dedicated to sustainable fashion. From 9 to 12 January, the Florentine European Design Institute (IED, Istituto Europeo di Design) will host EcoEgo, a series of happenings focused on sustainability, together with IED students and special guests who include Livia Firth -the creator and Creative Director of Eco-Age, a consultancy and marketing brand that supports growth of businesses that generate, implement and communicate sustainability at work - and Tiziano Guardini, the designer who won the GCC Award for Best Emerging Designer, set up by Camera Nazionale della Moda Italiana in collaboration with Eco-Age. Guardini will be meeting with students at 10.00 am on 9 January, for a brief preceding the creation of a green capsule collection. While on Wednesday 10 January, again at 10.00 am, Livia Firth will be holding a special talk.

The workshop will continue with creative incursions by the event's partner companies, which include Texmoda, Isko, Filmar, Ecoalf, and Econyl, with a view to guiding and inspiring the students involved through to the final presentation of the prototypes on Friday 12 January, once again at the IED in Florence. 
Worthy of special mention is the exhibition organised for Tuesday 9 January by the historic legwear brand Emilio Cavallini. This show of its icon creations at the IED in Florence will be a tribute to legs in which fashion design meets concept art. Curated by Giovani Ottonello and Pier Fioraso, this exhibition will include three installations dating back to the brand’s legendary debuts in the eighties, created by Emilio Cavallini in person and starring his first eclectic articles.