ECO-EGO, at the IED Florence design school, "green" is the new trend with special guests such as Livia Firth
During Pitti Uomo 93, the IED Florence design school is holding a four-day event dedicated to sustainable fashion. From 9 to 12 January, the Florentine European Design Institute (IED, Istituto Europeo di Design) will host EcoEgo, a series of happenings focused on sustainability, together with IED students and special guests who include Livia Firth -the creator and Creative Director of Eco-Age, a consultancy and marketing brand that supports growth of businesses that generate, implement and communicate sustainability at work - and Tiziano Guardini, the designer who won the GCC Award for Best Emerging Designer, set up by Camera Nazionale della Moda Italiana in collaboration with Eco-Age. Guardini will be meeting with students at 10.00 am on 9 January, for a brief preceding the creation of a green capsule collection. While on Wednesday 10 January, again at 10.00 am, Livia Firth will be holding a special talk.