Moncler has announced the opening of its Florence boutique, set in the heart of the Tuscan capital: a strategic and important new milestone in the brand’s retail development plan, and one which strengthens its presence in the Italian market.

The Florence boutique is laid out over two storeys with an overall volume of 328 square metres and three windows, two overlook Via degli Strozzi, whilst one is located under the renowned porticoes of Piazza della Repubblica, one of Florence’s most exclusive shopping areas.
The boutique houses all of Moncler’s men, women and accessory ranges, Moncler Grenoble, the most technical collection featuring garments designed for the mountains and city, as well as the Moncler Gamme Rouge and Moncler Gamme Bleu lines.