Rolf Ekroth launch & Terinit re-launch at Pitti Uomo

on 8th of January 2019

Palazzo Pucci

Rolf Ekroth is one of the most promising young Finnish designers. The Aalto University graduate was a finalist in Hyères Fashion Festival in 2016. Following his success at the celebrated French festival Ekroth designed a capsule collection for Parisian department store Galeries Lafayette.  The capsule was launched in the spring of 2017 collection is true to Ekroth’s trademark of futuristic sportswear influences and includes unisex rainwear and trainers. At 2018 Ekroth was one of Finnish designers at Guest Nation Finland in Pitti Uomo. His collections are inspired by his teenage years: 90’s hiphop, sailing and anime series.
Terinit is an old Finnish sporting heritage brand established in 1949. The brand was mostly known for their skiing and ski jumping outfits in the 1980's. Terinit´s outfits were an important part of building the brand of Finnish winter sports and national identity. The first collection is designed by Rolf Ekroth and draws inspiration from the two biggest winter sports in Finland in the 80's: ice hockey and ski jumping.