Brand new to this edition, the fashion show that brings the I GO OUT collections to the runway.
Increasingly relevant, the mantra “OUTDOOR MEETS FASHION, FASHION MEETS OUTDOOR”
Click Arena, Piazzale delle Ghiaia, Fortezza da Basso
Wednesday 12 June at 12:00 p.m. in the CLICK Arena (Piazzale delle Ghiaia, Fortezza da Basso), Pitti Immagine presents the first fashion show dedicated to the brands of I GO OUT, the exhibition project that provides a unique interpretation of the contemporary man’s outdoor style. On the runway, 24 total looks will be matched with their own special landscape backdrops, with each one dedicated to a specific brand. On show a selection of collections from around the world that capably combine style and performance, functionality, comfort and design ambition; while technical know-how and a passion for outdoor sports will meet the most advanced stylistic research and sophisticated design.
Among the I GO OUT brands participating in the fashion show are: 24bottles, And Wander, Arys, Casa Marina Lab, Danner Déplacé, Descente Allterrain, Goldwin, Gramicci, Harvest Label, Heimplanet, Hi-Tec, Hoka One One Sky, Isaora, Mountain Research, Nomadic State Of Mind, Ræburn, Riz, Sease, Snow Peak, Sundek Golden Wave, Teva, Topo Designs, and Woolrich Outdoor.
The I GO OUT brands will also include Diemme.
An event curated by the Finish magazine SSAW. Casting and direction staged by From Studio. Plus, sponsor for make-up and hairstyling: Makeup By Michelle Webb on behalf of AOFMPro using Dermalogica Hair By Inanch Emir on behalf of Inanch London using Gold Class.
“The fashion show will make room for the across-the-board and experimental brand mix characterizing I GO OUT – says Antonio Cristaudo, Pitti Immagine Marketing and Development Manager – where the outdoor spirit has a more profound interaction with fashion contents, but also with the needs of the City. The product range will be extremely rich: not just accessories and total looks, but items that are environmentally friendly or created for travel”.
The Sala della Ronda becomes the natural habitat for the collections and lifestyle proposal of 25 international firms, in a set-design curated by the Andrea Caputo Studio, which is creatively inspired by experiences and relationships between the digital and the physical worlds.