The fashion show that brought the I GO OUT collections to the runway
Increasingly relevant, the mantra “OUTDOOR MEETS FASHION, FASHION MEETS OUTDOOR”
Click Arena, Piazzale delle Ghiaia, Fortezza da Basso
Pitti Immagine presented the first fashion show dedicated to the brands of I GO OUT, the exhibition project that provided a unique interpretation of the contemporary man’s outdoor style. On the runway, 24 total looks matched with their own special landscape backdrops, with each one dedicated to a specific brand. On show a selection of collections from around the world that capably combined style and performance, functionality, comfort and design ambition; while technical know-how and a passion for outdoor sports met the most advanced stylistic research and sophisticated design.
Among the I GO OUT brands that took part in the fashion show: 24bottles, And Wander, Arys, Casa Marina Lab, Danner Déplacé, Descente Allterrain, Goldwin, Gramicci, Harvest Label, Heimplanet, Hi-Tec, Hoka One One Sky, Isaora, Mountain Research, Nomadic State Of Mind, Ræburn, Riz, Sease, Snow Peak, Sundek Golden Wave, Teva, Topo Designs, and Woolrich Outdoor.
The I GO OUT brands also included Diemme.
An event curated by the Finish magazine SSAW. Casting and direction staged by From Studio. Plus, sponsor for make-up and hairstyling: Makeup By Michelle Webb on behalf of AOFMPro using Dermalogica Hair By Inanch Emir on behalf of Inanch London using Gold Class.
“The fashion show makes room for the across-the-board and experimental brand mix characterizing I GO OUT – said Antonio Cristaudo, Pitti Immagine Marketing and Development Manager – where the outdoor spirit has a more profound interaction with fashion contents, but also with the needs of the City. The product range is extremely rich: not just accessories and total looks, but items that are environmentally friendly or created for travel”.
The Sala della Ronda became the natural habitat for the collections and lifestyle proposal of 25 international firms, in a set-design curated by the Andrea Caputo Studio, which was creatively inspired by experiences and relationships between the digital and the physical worlds.