(R)evolutionary Journey of an Icon. 50 anni di Moon Boot

Stazione Leopolda

Moon Boot turns 50 years old, celebrating an extraordinary journey through fashion, design and living that began with the creative intuition of the brand’s founder Giancarlo Zanatta, who drew inspiration from the fascinating Moon landing. With (R)evolutionary Journey of an Icon, the brand chooses to celebrate this important anniversary during Pitti Immagine Uomo 95 with a one-of-a-kind experience to be held on Wednesday 9 January at the Stazione Leopolda. With noses pointed upwards and eyes wide open towards the sky, a bona fide space launch will take us to the Moon, a low gravity place where everything is lighter. At the Fortezza, meanwhile, it will be possible to discover the exclusive capsule collection created using innovative materials specifically chosen for this anniversary. This lunar invasion will lead to the discovery of the most iconic features of the famous Moon Boot with its over-the-top shape. An exhibition of 50 pieces will present a timeline that spans the brand’s history all the way up to the present, while pointing visitors to the future and the brand’s next 50 years.