road trip through the United States, taken by British photographer James Mollisonon behalf of Blauer. A visual narration of authentic landscapes and people in the form of a genuine snapshot of contemporary America.  FGF Industry celebrates its twentieth year of collaboration with Pitti Immagine Uomo with an immersive exhibition presented by Blauer at La Dogana in Florence.   
“We wanted to come up with a different means of communication which would take into account Blauer’s DNA, using real American landscapes and people, authentic to the brand’s spirit. We decided to work with James Mollison because he’s an artist with the right creative talent to complete this difficult task. For us, Florence is the perfect stage to present this tale made of images and Pitti is the best partner to communicate it at the best,” says Enzo Fusco, Head of FGF Industry and creative director of Blauer Usa.
The exhibition, curated by Felice Limosani, will be inaugurated on Tuesday January the 7th at 4.00 pm by invitation only and then it will be open to the public from Wednesday 8th until Friday January the 10th, from 10.00 am to 6.00 pm.