CHIARA BONI'S MENSWEAR COLLECTION DEBUTS AT PITTI UOMO
Boutique Chiara Boni
TRAILBLAZER Chiara Boni, the first Chiara Boni’s menswear collection makes its official debut at the brand’s new store in Florence during the 97th edition of international men’s wear trade show Pitti Uomo. A capsule of 5 must-have pieces: a jacket, three shirts and a pair of pants. The essential wardrobe of a trendsetter, a traveller, an innovator.
Launched at Pitti Uomo 97, the men’s capsule is crafted from the brand’s iconic fabric, which is machine washable and wrinkle-free even when clothes are crammed into a suitcase. The collection is entirely produced in Italy and the traceability of its supply chain guarantees the quality and authenticity of a fully sustainable manufacturing approach. Chiara Boni exclusively uses Sensitive® Fabrics, which are patented by Eurojersey, an Italian textile company which in the past ten years has been focused on the development of a rigorous program to promote environmental sustainability.
Last September, Chiara Boni La Petite Robe, along with Eurojersey, was the first Italian ready-to-wear company to obtain the PEF “Product Environmental Footprint” European certification.