That's Pitticolor!

Credits to: Luca Finotti

The Pitti Uomo 88 FASHION FILM directed by Luca Finotti

This edition of the Pitti Immagine fairs, marks the beginning of our collaboration with talented directors who will create special digital art projects based on the season’s theme. The Pitti Uomo 88 fashion film by the famous director Luca Finotti will interpret “That’s Pitticolor!” with a dive into color and a creative tongue-in-cheek look at action painting. 

Thanks to a special grant from Ministero Sviluppo Economico and Agenzia ICE.


Director: Luca Finotti @AtomoManagement
Art director: Stefano Roncato
Models: André Bona @Elite - Bianka @Women
Hair : Gabriele Trezzi @closeup milano
Make-up: Giorgia Pambianchi @AtomoManagement
Stylist: Agnes Schulz @AtomoManagement