The style of the Pitti boys & girls

The special collaboration with Henry Cotton's, New Balance and Mason's

For this edition of Pitti Uomo 81, a touch of casual elegance will be spread through the Fortezza thanks to the special collaboration with Henry Cotton's that will dress the Pitti boys & girls, 140 people around the fair.This brand is named after one of the most important golfers from the past century, known not only for his sporting talent but also for his style and outstanding sense of elegance. The ideal style partner who has created a special uniform for him and her. The men get a field jacket and the girls a cape in a sportswear version, both produced in a waxed fabric to give an informal twist with typically British flavour. For both, the classic cardigan will be teamed with a checked shirt and beige cotton Chino’s, typical items borrowed from the world of sportswear. To complete the New Balance 500, the synthesis of all the brand’s typical elements: classic sporty silhouette, traditional colours and upper in suede and mesh. A sneaker that shouts Italian taste, emphasised by the colourways and attention to details, such as tiny inserts in silver. The 500 is just one of the models that New Balance has developed over many years in close partnership with Gartner Sports. Italy is a reference market for the company and New Balance is in fact increasingly more aware of the style trends set by this market. As we are told by Christian Gartner, the owner of Gartner Sports, the exclusive distributor for New Balance in Italy since 1996: “2012 is a year of anniversaries for New Balance. With this partnership New Balance celebrates its 10th anniversary participation in Pitti Immagine Uomo.
Last but not least a a touch of hi-tech with Mason's cargo pants with iPad pocket, which will be worn by the young staff in the fast check in area. Given the speed at which the new tablet technology is spreading among young users, MASON’S has reworked its must-have, the classic cargo, adding a handy “go-anywhere” tablet pocket.