The winner of the fourth edition of Who is On Next? Uomo

Awarded the young Swedish designer

 Who is On Next? Uomo, the competition open to new talents in men’s fashion – either Italian or based in Italy - produced and organized by Pitti Immagine in cooperation with Altaroma and L’Uomo Vogue, has announced the winner of the 2012 edition: Erїk Bjerkesjö. The winner will receive a prize of 5,000 Euros and the opportunity to stage a special event at the forthcoming winter edition of Pitti Uomo (Pitti Uomo 83, 8th-11th  January 2013). 
Imran Amed (Business of Fashion), Beppe Angiolini (Italian Chamber of Buyers), Romain Brau (Ra Antwerp), Antonio Cristaudo (Pitti Immagine), Totò De Matteis (Kiton), Giuseppe Di Piazza (Corriere della Sera), Simonetta Gianfelici (Altaroma), Riccardo Grassi (Riccardo Grassi Showroom), Sara Maino (Vogue.it), Jason Park (Shinsegae), Remo Ruffini (Moncler) and Donata Sartorio (Condenast), the members of the international judging panel, which was chaired by Franca Sozzani and Raffaello Napoleone, expressed unanimous satisfaction with the high quality of the entries and research that went into the finalists’ collections. The other finalists were: Francesco Alosi, Andrea Cammarosano and Lucio Vanotti for prêt-à-porter; and Move Officine del Cappello and YOUfootwear for accessories.

 
The Who is On Next? Pitti Uomo Award goes to Erїk Bjerkesjö
A great talent presenting a complete and original proposal, a mature project based on careful research into materials and shapes.  A personal and professional story that began in Sweden and grew up amidst the great craft traditions of Italy and Tuscany.  Particularly worth mentioning is the high quality of the manufacturing and the sophisticated styles – perfectly suited to current market demands – as well as the ability to build an entire wardrobe around the elegant classical design of an accessory, a shoe, with meticulous attention paid to every aspect and detailed working processes, such as the items treated with shoe polish to offer an unquestionably contemporary effect.
 
 

Erïk Bjerkesjö
Erïk Bjerkesjö is a young fashion designer from Stockholm.  After completing a Master’s Degree in Footwear and Accessories Design at Polimoda, he entered the fashion world proposing and representing his personal concept of male elegance.  Sophisticated yet innovative designs in which each pair of shoes is the result of the meticulous skills of Tuscan craftsmen, with the designer’s signature etched onto the soles.  A sophistication made of tiny details: the hand-beveling, the elegant punching on the toe caps, the three 18K gold pins in the heels.  The stylistic proposal is completed by the designer’s first menswear collection which is infused by dark & minimal atmospheres.
 
 
 
 
 
 
 
 
Who is On Next? Uomo, the competition open to new talents in men’s fashion – either Italian or based in Italy - produced and organized by Pitti Immagine in cooperation with Altaroma and L’Uomo Vogue, has announced the winner of the 2012 edition: Erїk Bjerkesjö. The winner will receive a prize of 5,000 Euros and the opportunity to stage a special event at the forthcoming winter edition of Pitti Uomo (Pitti Uomo 83, 
 
Imran Amed (Business of Fashion), Beppe Angiolini (Italian Chamber of Buyers), Romain Brau (Ra Antwerp), Antonio Cristaudo (Pitti Immagine), Totò De Matteis (Kiton), Giuseppe Di Piazza (Corriere della Sera), Simonetta Gianfelici (Altaroma), Riccardo Grassi (Riccardo Grassi Showroom), Sara Maino (Vogue.it), Jason Park (Shinsegae), Remo Ruffini (Moncler) and Donata Sartorio (Condenast), the members of the international judging panel, which was chaired by Franca Sozzani and Raffaello Napoleone, expressed unanimous satisfaction with the high quality of the entries and research that went into the finalists’ collections. The other finalists were: Francesco Alosi and Lucio Vanotti for prêt-à-porter; and Move Officine del Cappello and YOUfootwear for accessories
 
The Who is On Next? Pitti Uomo Award goes to Erїk Bjerkesjö
A great talent presenting a complete and original proposal, a mature project based on careful research into materials and shapes.  A personal and professional story that began in Sweden and grew up amidst the great craft traditions of Italy and Tuscany.  Particularly worth mentioning is the high quality of the manufacturing and the sophisticated styles – perfectly suited to current market demands – as well as the ability to build an entire wardrobe around the elegant classical design of an accessory, a shoe, with meticulous attention paid to every aspect and detailed working processes, such as the items treated with shoe polish to offer an unquestionably contemporary effect.
 
 
 
Erïk Bjerkesjö
Erïk Bjerkesjö is a young fashion designer from Stockholm.  After completing a Master’s Degree in Footwear and Accessories Design at Polimoda, he entered the fashion world proposing and representing his personal concept of male elegance.  Sophisticated yet innovative designs in which each pair of shoes is the result of the meticulous skills of Tuscan craftsmen, with the designer’s signature etched onto the soles.  A sophistication made of tiny details: the hand-beveling, the elegant punching on the toe caps, the three 18K gold pins in the heels.  The stylistic proposal is completed by the designer’s first menswear collection which is infused by dark & minimal atmospheres.