Pitti Uomo 91 will feature a lifestyle project that celebrates for the first time ever the exclusive range handmade in Italy by Larusmiani, in conjunction with the knowhow of Aldo Lorenzi, patron of the historic Milan business that since 1929 has stood out for its refined knives and men’s accessories. On the Attic Floor of the Central Pavilion, a special "Gentleman's Trunk" will provide the backdrop for the unique luxury of products by Larusmiani and Aldo Lorenzi.
Larusmiani dedicates a special space to exclusive accessories by Aldo Lorenzi, already on sale in the historic Milanese boutique at 7 Via Monte Napoleone. From knives to desk accessories, smoking and grooming articles, to shaving tools: each piece is handmade by master craftsmen with careful selection of natural materials, the perfect synthesis of looks and functionality, which partner beautifully with the art of tailoring and extreme attention to details in Larusmiani garments, excellence and pure craftsmanship of "real handmade goods”.
Larusmiani, set up in 1922 thanks to the talent of tailor Guglielmo Miani, is the oldest luxury brand of clothing and tailoring in Via Monte Napoleone. The unmistakable logo stitched onto every Larusmiani garment is the seagull, from the Latin Larus. In the fifties, the tailoring side of the business was joined by sales of fabrics: Miani was the first importer in Italy of vicuña, the world’s most valuable fibre. In the sixties, Riccardo Miani, the founder’s son, developed the Larusmiani fabric division. The Concept Boutique, opened in 1954 and recently renovated by the famous architect David Collins, is the showcase for a world of constant research, where absolute quality and attention to details meet the mastery of handmade clothing, thanks to the experience of 40 master tailors and a history spanning more than 90 years.
Aldo Lorenzi was born in 1935, the second child of a family of knife grinders, who left their home mountains in Trentino to come to Milan. Just a few years before his birth, the G. Lorenzi knife shop opened at number 9 Via Monte Napoleone, and after leaving school, he went to work in the family business. Between the sixties and eighties, it expanded and reached its peak of excellence thanks to a vast array of knives, articles for smokers and shaving tools, all crafted using natural materials such as wood, leather, copper, horn and brass. In 2014, Aldo, the sole administrator of G. Lorenzi, decided to close the retail business to devote himself, with his wife Edda, to cataloguing their collection of cutting tools.