In 1977 Mandarina Duck launched its first and absolutely revolutionary line: Utility, characterized by lively colours and innovative materials that redefined market standards. In 2016, after almost 40 years, the brand is about to introduce the Utility Regeneration Project, completely MADE IN ITALY and designed by emerging stylist Denis Frison, who is at the head of its creative team.
The Utility Regeneration Project, conceived by Mandarina Duck for the launch of five new unisex versions of its iconic rucksack, will kick off in June at Pitti Uomo 90.
From June to October 2016 the new Utility rucksacks will be the faithful travel companions of eight influencers who will be visiting 8 different cities, participating in the trade show and the most important fashion weeks around the world.
These individuals will be filmed throughout the course of their days and the video-diary of each “fashion journey” will be published on the Utility Regeneration Project website, online starting June 1st.
The “journey” will be inaugurated in Florence on June 14th in the Mandarina Duck store at Via Por Santa Maria 23R.