LAB Pal Zileri launches the SS 2017 collection at Pitti Uomo

LAB Pal Zileri chooses Pitti Uomo to present its SS 2017 collection. Two years after its relaunch, Pal Zileri is forging a new creative course and style identity for the LAB brand by combining a contemprary streetwear style with an urban edge for a renewed aesthetic. The goal is to define a new business segment aimed at satisfying the ever-evolving men's fashion market.
 
Innovation and research on textile blended with an eye on functional details, add a strong creative impulse, interpreting a contemporary trend for which tailoring and sportswear co-exist for a dynamic and international lifestyle.
 
The project also includes new concept stores opening that will be rolled out to strategic locations in key markets globally: the U.S., Canda, Italy, Northern Europe and the Middle East.