P1tt1 Lucky Numb3r5: the video

The new digital art project of Pitti Uomo 90!

This coming June, with the theme P1tt1 Lucky Numb3r5, Pitti Immagine is betting on numbers: their aesthetic, graphic and symbolic qualities in fashion and beyond. No, we will not be looking at numbers as indices of quantity but at the beauty of their lines, at whether they – the numbers – are right or wrong, exact or estimates, that we can be number one or two or zero, that there are lucky numbers and unlucky ones. Whether we realize it or not, numbers are always in and around our lives, so in June eye-catching numbers will fill the entire Fortezza da Basso. Pitti Immagine knows a lot about numbers and at Pitti Lucky Numbers we will tell you all about them with an ironic twist; design by Oliviero Baldini. 

Pitti Immagine is continuing its cooperation with talented video makers to produce digital art projects  to “accompany” the fairs’ ad campaigns. This edition’s fashion film will interpret our new theme Pitti Lucky Numbers, under the creative direction of Sergio Pappalettera and Ced Pakusevskij, produced by HI Production. 

The new digital art project is part of the “Special Program for the 2016 Pitti Immagine Fairs”, promoted by the Centro di Firenze per la Moda Italiana with a grant from the Ministero dello Sviluppo Economico – Ministry for Economic Development and Agenzia ICE – in support of Italian trade fairs and Made in Italy. 

#pittiuomo #pu90 #pittinumbers #pittiluckynumbers #pittipeople #florence


Download the PittiSmart app free of charge and buy your ticket at €15 from the 11 of April to the 12 of June 2016!

Your ticket is always with you on your telephone
The advantages of PittiSmart also include having your very own event guide right there on your device. A simple click lets you browse the Pitti Uomo catalogue whenever and wherever you like. And that’s not all. Thanks to PittiSmart APP, buyers who have bought their ticket and accredited journalists can create their own customised experience with the My Pitti menu: selecting Favourite Exhibitors and Brands, adding text and voice notes plus photos of the show, to help their job of research and scouting of collections.

OS supported: iOS and Android (no Blackberry or Windows Phone)


Buy your ticket now!

BUY THE PREPAID TICKET AT 23€ (only by credi card)

- go to MyPitti on the website www.pittimmagine.com
- log in with your username and password
- choose the fair in which you are interested and select your name
- purchase the ticket by credit card or PayPal

contact the visitor’s office of Pitti Immagine, and communicate the details of your credit card and your company code: +39 055.3693236 / 425 / 223 / 222

- pay €23 instead of €30 at the entrance of the fair
- receive the ticket by post at the address you indicated 


Pitti Uomo 90 | 14-17 June 2016 - Fortezza da Basso, Florence

Contemporary Global Lifestyle
The world’s most important platform for men’s clothing and accessory collections and for launching new projects in men’s fashion. 

Exhibition times
Every day: 9am – 6pm
last day: 9am – 4pm
Registration times
registration: 8.30am – 6pm
last day: 8.30am – 2pm
13 Jun 2016
for visitors: from 10am to 8pm


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