Pitti Uomo, beyond the concept of fair and fashion week

With big brands at the Fortezza, a crammed program of events and special guests, and new exhibition projects

The 91st edition of Pitti Uomo marks a step forward in the fair’s evolution.

With its events and continually changing geography, Pitti Uomo captures the new vibrations of fashion and transforms them into original projects. The program of special events for January will further overcome the duality between fair and fashion week, moving towards new formats that combine stylistic research, communication and market authenticity.

The protagonists will be the great traditional firms that are projecting themselves towards the future, the new fashion design talents and the brands that are on the way up, right up to the new worlds of menswear, even in a geographical sense.

And then there is the participation of the big international brands at the Fortezza, the debut of sections like HI Beauty - dedicated to the world of fragrances and personal care, and all the microcosms that portray the styles and the souls of men’s fashion today.