An extraordinary new blend of British Tailoring, excellent materials and innovative design are the expression of the iconic Superdry DNA

The iconic Superdry DNA is expressed with an extraordinary new blend of British Tailoring, excellent materials and innovative design. Influences from the West Coast and energetic LA come together in a range of swim shorts and T-shirts with a graphical impact.

The outerwear is enlivened by sparks of pop in the details, alongside more classic tones. Ready to launch, the new Sport Collection promises to be the fitness look must-have in a man’s wardrobe for next season. The 80s with their cult of the body are a powerful inspiration for this line crossed by a passion for layering and bright shades.