Pitti Uomo is the chosen platform for the worldwide launching of this new lifestyle project, with a special new way of participating at the Fortezza. A company of international scope like Zegna, which is considered one of the most important Made in Italy realities in the world, returns to Pitti Uomo for the official premiere showing of the Z Zegna sports collection designed by Alessandro Sartori, the new creative director.
"The presence of Z Zegna at Pitti Uomo no. 91” - says Raffaello Napoleone, Pitti Immagine CEO - “with the official presentation of the first designer collection by Alessandro Sartori has a dual meaning of great significance. From one end, the show confirms its vocation for research as a platform for new projects developed by leading international fashion groups – in this case, one of the champions of Made in Italy. From the other end, it puts the spotlight on the stylistic talent of Alessandro Sartori, one of the most interesting fashion designers on the contemporary scene. We are genuinely happy about this debut, having worked in mutual agreement with the business owned by the Zegna family”.
Gildo Zegna, CEO of the Zegna Group says, “The decision to participate in Pitti Uomo is part of our growth strategies for Zegna, which incorporates ZZegna. Alessandro Sartori embraced the opportunity to present our new vision with great enthusiasm. He developed a very innovative, forward looking collection that perfectly matches this season's theme of “Fashion meets Activewear”. At Pitti, one of the most prestigious global events for textile innovation and style, our Techmerino project finds its perfect home”.