Classico Italia on stage at Pitti Uomo no. 92

On the Upper Level the latest proposals from the most exclusive Italian menswear, and in the lounge a welcome to top buyers and the international press in the spirit of the very best Italian excellences.

The firms of Classico Italia are the protagonists of the 92nd edition of Pitti Immagine Uomo presenting their collections that are the fruit of the intense research and craftsmanship, which have always defined the most exclusive sector of men’s fashion, on the Upper Level of the Main Pavilion

The Classico Italia consortium is headed by Claudio Marenzi, recently reelected and now in his fourth term as President, and by board members Pier Luigi Canevelli, Luigi Fedeli, and Niccolò Ricci as Vice President. 
Under the Pitti Uomo spotlight will be: the leather goods manufacturing expertise of Alfredo Beretta, the Neapolitan designer luxury of Barba, the sophisticated and timeless tailoring of Belvest; without forgetting, the sartorial sophistication of Fedeli, the exclusive shirt-making excellence of Fray, and Gallo, which has made socks the stylistic calling card of the new gentleman; from Herno, which from an entirely Made in Italy history and tradition, has skillfully been transformed into a global brand, up to Mandelli, a family with its roots sunk in one hundred-plus years of Italian style, and Rota, which has made sartorial pants the protagonist of the masculine wardrobe; arriving at Santandrea, which from Milan has transformed the art of tailoring into an element of distinction, ending with Stefano Ricci, the luxury brand that has taken its exclusive vision of elegance and implemented it in every aspect of its lifestyle trends.     
Besides representing a meeting point for buyers, journalists, and leading sector figures, the Classico Italia Lounge also allows visitors to taste some of the very best products of Italian excellence.  Among them are included the delicacies offered up by the catering of “da Vittorio” from Brusaporto, one of the great names in the Italian restaurant industry, which for the seventh year in a row, has seen its restaurant once again granted the prestigious ‘three stars’ of the Michelin guide.  It will then be possible to taste the excellent selections of the Allegrini winery with its exquisite wines, as well as the products of leading Italian businesses, like Lauretana water in its special glass bottle designed by Pininfarina, and a selection of the very best coffee blends by Lavazza.         
Thanks to its businesses and initiatives, Classico Italia helps to promote Italian style all over the world. Classico Italia has always looked to contemporary culture, and not just fashion and design, as demonstrated by its 30 years of activities. In fact, the businesses that are part of Classico Italia have supported and organized shows and events, runway shows, competitions, and art exhibitions, which have expanded the horizons of the world of masculine elegance to include more general expressions of culture, costume, and lifestyle.