WHO IS ON NEXT: HERNO AWARD TO MILANO140
one of the competition’s new brand finalists
Second edition of the Herno Award within the framework of Who is On Next? Uomo, the competition that seeks out new menswear talents who are Italian or are based in Italy.
Since the last edition Herno, which has always supported young talents, has been among the partners of Who is on Next? Uomo, offering one of the finalists the opportunity of a creative consultancy for a Herno “Concept Collection” for two whole seasons (F/W 2018/19 and S/S 2019).
A leading Italian brand in the luxury outerwear sector, HERNO was founded in 1948 by Giuseppe Marenzi. Today the brand - steered by his son Claudio - is the internationally recognized synonym for luxury sportswear and Made in Italy.
“Participating with our award in a leading project dedicated to the promotion of fashion talents like Who is on Next? Uomo”, explains Claudio Marenzi, president of Herno, “highlights our commitment to this concept. The Herno award was created to offer fashion designers an additional, very concrete opportunity, making it possible for them to not only get their style known but also their ability to interpret through their creativity. The work of Michele Canziani and Stefano Ghidotti, the creatives at Milano140, is totally in tune with Herno’s philosophy. In their collections the garments are destructured and combined in order to offer a vision of contemporary tailoring, a union of innovation and tradition. The classic volumes, the great work of essential research and the attention to an obsessive quality are the elements that distinguish the youthful course of these two young men and brings them closer to our DNA”.
The winner of the first edition of the Herno Award was Carlo Volpi, the Tuscan fashion designer based in London, who realized the special Concept Collection for the F/W 2017/18 and S/S 2018 seasons.
The Who is On Next Uomo competition is organized by Fondazione Pitti Immagine Discovery and sponsored by Pitti Immagine Uomo in collaboration with Altaroma and L'Uomo Vogue.
HERNO Spa - Represents from almost 70 years one of the excellences of Made in Italy with an history of incessant evolution from the first raincoats in the '40s until the current production, which has made it a brand well recognized by the international fashion panorama as synonymous of urban outerwear. Led by the second generation, Claudio Marenzi marks the turning point towards the international growth of the family brand through ongoing investments in research, technology and design innovation, always combined with a right dose of sartorial tradition. Italian style and sustainability concepts are added to this process of constant renewal that led Herno to be a pioneer in the introduction of ever more efficient fabrics, from double cashmere to thermo-taping. Style, functionality and technology are the base and the essence of Herno products.
MILANO140 - The name of this brand, founded by Michele Canziani and Stefano Ghidotti was inspired by the house number where their first workshop was born in a small Northern Italian town. In their collections, the designers interpret sartorial traditions in a contemporary key using fine, Made in Italy fabrics. They offer a look with a perfectly balanced combination of classic tailoring with a new aesthetic, quality, fine details, and research on materials. www.milano140.it