Major, Giovanni Allegri’s new project makes its debut at Pitti Uomo

Keyword: research, to design luxury between heritage and technology

Major, Giovanni Allegri’s brand’s new project that blends manufacturing know-how with research thanks to the use of hi-tech materials makes a debut at Pitti Uomo. A collection consisting of exclusive men’s and women’s outerwear, produced by an international team of creative designers. A new concept of craftsmanship, both as regards the creation of fabrics and accessories exclusively designed for Major, thanks to a partnership network of the highest level. 


In this way, Giovanni Allegri makes a comeback, focusing on the know-how of the local area in which he lives – inside the new production hub Montelupo Fiorentino, at the centre of the Tuscan fashion district – by “contaminating” it with innovative technological expertise. 
From this, a minimal cut collection, based on an exclusive design, combining Italian savoir-faire with technological research. The “contaminations” are at the basis of the collection that puts geometries and new volumes on display with an essential, exclusive cut.