The eco-friendly way of life of Pepe Jeans London: important news at Pitti Immagine Uomo

Pepe Jeans London makes a comeback to Florence to celebrate Pitti Uomo’s 45th Anniversary, with its new exhibition space in the Belfiore area.

A significant anniversary and a special occasion for Pepe Jeans London that will not only present its FW 2018 collection - inspired by the 1970s gentleman’s club - but also a new, revolutionary process of ecological development. A real "way of life" for a better living: a veritable transformation and a new standard in the denim industry.
In fact, Pepe Jeans London has, for some time now, realised the importance of the sustainability of the production process, acknowledging "eco-awareness" and focusing all its efforts on ecology to achieve an increasingly “greener” future for denim.