On Tuesday 21 November, the Pitti Immagine team met with the press in the residence of the Italian Ambassador in Helsinki to present all the news for Pitti Uomo 93. Special focus on the Guest Nation Finland project, promoted by Fondazione Pitti Immagine Discovery: the most promising names on the new Finnish fashion scene will be the main players in Florence. 

A few reveals about Finnish participation in Pitti Uomo:
11 Finnish exhibitors, including 8 making a comeback:
Formal Friday, Frenn, Ikla Wright x Turo, Karhu, Makia, Mannisto, Maria Korkeila x R-Collection, Nomen Nescio, Rolf Ekroth, Saint Vacant, Vyner Articles.
Finnish buyers:
June 2017, 21 companies and 41 buyers
January 2017, 17 companies, 32 buyers