The Latest Fashion Buzz: and the winner is... PRONOUNCE

Pitti Uomo presented the new international menswear talents, in collaboration with L’Uomo Vogue and GQ Italia. And thanks to MINI, the project’s prestigious partner.

THE LATEST FASHION BUZZ shines the limelight on some of the most talented, most promising international men's fashion designers. Created by Pitti Immagine in collaboration with L’Uomo Vogue and GQ Italia, THE LATEST FASHION BUZZ continues to grow together with the brand MINI, this project’s prestigious partner, which will showcase the collections in its section in Piazzale delle Ghiaia.


On display will be creations by a selection of prêt-à-porter designers working on a new concept of modernity in menswear: “Bold Meets Genderless”. 

What’s more, a year’s free advising will be provided for one of the participants by CREATIVE AND MORE, a fashion talent scouting agency. 
Names this time round are: David Catalàn, Estelita Mendonça, Feng Chen Wang, Goetze, Magliano and Pronounce.
The Latest Fashion Buzz was inaugurated with a cocktail yesterday, on Tuesday 10 January, in the MINI Section in Piazzale delle Ghiaia. On the occasion of the cocktail, the winner of the advising service has been announced: Pronounce (Cina). An ability to mix creativity and innovative materials in a special cultural melting pot, thanks to his personal and special cosmopolitan experiences. 
PRONOUNCE (Italy, China)_ Pronounce was set up in 2016 by Yushan Li and Jun Zhou. The former, a graduate from Central Saint Martins, saw his diploma collection on the runway during the London fashion week thanks to sponsorship from the Isabella Blow Foundation and he has worked at Yeezy in LA. After studying at the Istituto Marangoni and the London College of Fashion, JunZhou collaborated with Ermenegildo Zegna and in 2015 he launched his first capsule during the Singapore Fashion Week. The duo embraces a contemporary menswear vision, inspired by everyday life.