The lightness of my elegance
The BED j.w. FORD fashion show at Pitti Uomo
Appearing for the first time outside Japan, BED j.w. FORD, a brand founded in 2010 by designer Shinpei Yamagishi, that has become famous for its innovative concept of menswear mixing tailoring, design and layering, is to be one of the guests of honour at this edition of Pitti Uomo with a special fashion show on Thursday 14 June at the Stazione Leopolda. BED j.w. FORD takes its inspiration from the beauty and fragility of daily life, reflecting the way in which the designer relates personally with the transitory essence of spaces, sounds and objects. It's a style influenced by street but one that that shuns labels, constructed on a careful balance between formal and casual, masculine and feminine, coarse and super fine, all seen through the filter of Yamagishi's vision.
Who is behind BED j.w. FORD?
We're a small team of four people working from our office in Tokyo. We also have two pattern makers and a designer who support us regularly.
Can you give us three adjectives to describe your philosophy?
Self-confident, narcissist, taking care of oneself.
You're showing at Pitti Immagine Uomo this year. What can we expect from your show?
When people see our show, I hope they'll be able to perceive the elegance in the toughness. I also want to present the collection as a breath of fresh air, something light.
What is a must in the male wardrobe for next spring summer, according to BED j.w. FORD?
I like the idea that it's possible for men to show their own skin through fabrics such as lace, in a masculine way.
Rei Kawakubo, Yohji Yamamoto, Jun Takahashi or Takahiro Miyashita are some of the most influential Japanese designers. Have they had an influence on your work?
My creativity hasn't been influenced directly by their work, but I was certainly fascinated by Jun Takahashi's and Takahiro Miyashita's designs when I took my first steps in the world of fashion. I like to think that they've left an indelible mark on me and a reason for creating my own personal aesthetic.
What are your plans for the future?
At the moment I can't say where I'll be, but we'll continue to do our fashion shows abroad!