The special highlights of Pitti Uomo

premieres, debuts and co-labs

 _ Herno presents the Herno Laminar– Sartorial Engineering collection inside a dedicated exhibition space in the Fortezza.  This is an evolution of the Herno Laminar line launched at Pitti Uomo in 2012 which has enjoyed great international success. Thanks to the company’s know-how, the constant research into innovative technologies and the use of increasingly high performing materials, the FW 19-20 collection reveals garments that combine history and innovation, defining a new taste.

_ Barbour waxed jacket, symbol of casual wear all over the world, celebrates its 125 years. At Pitti Uomo, a large zone of WP Area will be dedicated to this anniversary with the launch of a collection of iconic pieces specifically revisited, a capsule collection in collaboration with the designer Daiki Suzuki, a new line for the most extreme temperatures and an exhibition of archive items;
_ Allegri reveals the new collaboration with Cottweiler, the British brand designed by Ben Cottrell and Matthew Dainty at Pitti Uomo. Heritage and modern design are merged in the light of a new esthetic characterized by style, elegance and functionality in Cottweiler for Allegri, a special capsule collection of ten raincoats. The Allegri tradition is combined with the futuristic vision of sportswear tailoring for a new concept of metropolitan outerwear.
_ the global lifestyle brand John Varvatos Enterprises is proud to announce its participation in Pitti Uomo for the A/W’19 Season: it will be presenting an installation at the Spazio dello Sprone to showcase the newest collections (John Varvatos, John Varvatos Star USA and Bootleg by John Varvatos) encompassing a modern, rebel edge while staying true to the brands artisan roots;
_ the important return of the premium German designer label JOOP!, that will present its world and its modern lifestyle for elegant and self-assured men inside a striking location in the Costruzioni Lorenesi;
_ Rewoolution presents the activewear collection introducing a radical change in technical clothing for sports and leisure. Rewoolution is aimed at sportsmen, outdoor lovers, but also at those who live the city with dynamism. A collection of high performance and sustainable pieces made with respect for animals and the environment;
_ the launch of the special collaboration Rossignol x Philippe Model Paris, an exclusive limited edition that combines Rossignol's know-how and innovation with the aesthetics and craftsmanship excellence of Philippe Model Paris, and that will be the protagonist of an installation in the garden of Villa Vittoria; in addition, Philippe Model Paris will be present at the Fortezza da Basso with the Montecarlo project, an innovative concept of running that marks the evolution of the brand in a contemporary urban direction;
_ Les Hommes Group has chosen the platform of Pitti Uomo to launch two important projects: the new LHU URBAN contemporary line with a street heart and the new collaboration with an iconic sport brand like Sergio Tacchini to create COLLAB SERGIO TACCHINI LES HOMMES, a new capsule collection with an active spirit;
_ the iconic British menswear brand Ben Sherman returns to Pitti Uomo for the AW19 season tradeshow with a special exhibition and commemorative presentation celebrating over five decades of shirt-making;
_ at Archivi 3, Best Company reinterprets its archival embroidery on an easy-chic sweatshirt collection in a 2.0 key and looks to the future with a high-tech outerwear capsule created by Japanese designer Ono;
_ in the same space of Archivi 3, Ellesse presents a young, urban and stylish collection and renews its style starting from the heritage that made it one of the iconic realities of sportswear;
_ within the I Play section, the Canadian Mackage focuses on the spectacular impact of the new location at the Caves, in the Monumental area, to present through an immersive experience the DNA elements of the brand and the collection for FW 19/20 that reflects the evolved Mackage;
_ Vilebrequin, the French brand devoted to beach couture returns to Pitti Uomo with an independent space on the Upper Level to present its new project-collection VILEBREQUIN DENIM – produced and distributed by Italian company Giada Spa;
_ Eleanor McDonald, young London designer who recently won a "ITS Award" and the Italian National Chamber Fashion Award, will present a special capsule collection in the Unconventional area thanks to the support of the Pitti Immagine Tutorship division.