Pitti Uomo 94 presents the new display project on contemporary outdoor style



Not just outdoor and technical knowhow, but also an aspiration for new equilibrium between man and nature. A passion for open spaces and sports linked to nature meets cutting-edge style design and experimentation, converging in a new perspective of lifestyle.
Pitti Uomo presents I GO OUT:the new project that interprets the contemporary trend of outdoor style, targeting the best concept stores and most discerning e-shops.
At the Sala della Ronda, aesthetically impeccable collections produced by a selection of some 30 companies from all over the world. A range that reaches right across the board, with clothing, accessories and objects for life outdoor, able to dialogue with the metropolitan context and experimental fashion. Innovative products that team style and performance, functionality and design ambition, but also objects that merge environmentally friendly philosophy and creativity that embraces travel and photography.
All in a set-design curated by Andrea Caputo Studio, who will recreate an interactive, eco-sustainable setting, animated by experiences and relationships between the digital and the physical.
Special participation by REDA ACTIVE

At the entrance to the Sala della Ronda, the special lounge and relaxation area leading into the world of I GO OUT, will star REDA ACTIVE. At the show for the second time, the historic wool mill in Biella, REDA 1865, will be this project’s special guest and will, as always, be contributing the excellence of its knowhow and its extraordinary fabrics.

Brands include: And Wander, Arc'teryx Veilance, Barena + La Sportiva, Christopher Ræburn, Danner, Diemme, Fase Factory, Filson, Goldwin Inc., Griffin, Hoka, Maranè,  Mountain Research, Roa, Sease, South2 West8, Teva, Topo Design, Woolrich Outdoor.